ChatGPT comes to iPhone

Apple has unveiled a long-awaited AI strategy, integrating "Apple Intelligence" across its suite of apps including Siri, and announced a partnership with OpenAI to bring ChatGPT to its devices.

With these moves, the iPhone maker is seeking to reassure investors that it has not lost the AI battle to Microsoft, even though it may have forfeited a few rounds. Microsoft took an early lead in the race to commercialise AI through its bet on OpenAI.

The AI features were unveiled at its Worldwide Developers Conference and Apple also showed its latest operating system for its Vision Pro mixed-reality headset and iPhone.

Apple has been using AI behind the scenes for years to power features on its devices, such as the ability of its watches to detect crashes and falls.

But it has been reluctant to tout how this technology boosts functionality in its devices, as Microsoft has done with the help of its early bet on OpenAI.

Microsoft overtook Apple as the world's biggest company by market capitalization in January, and Apple's shares have trailed those of other Big Tech companies this year.

AI chip giant Nvidia briefly overtook Apple last week as the world's second-most valuable company, underscoring for some investors a shift in power in the tech world.

- CyberBeat